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February 18, 2018 Amelia Wilcox

Incorporate Massage Wins Technology Commercialization Grant

SALT LAKE CITY, Feb. 8, 2018 /PRNewswire/ — Incorporate Massage, a nation-wide leader in providing on-site corporate massage services, has been awarded the 2018 Technology Commercialization and Innovation Program (TCIP) Grant.

The program, administered by the Governor’s Office of Economic Development, provides competitive grants to small businesses and university teams to accelerate the commercialization of their innovative technologies. The program’s goal is to support economic development within Utah. 


Incorporate Massage, which currently employs 529 people in 41 markets across the nation, is no stranger to innovation. According to Founder and CEO, Amelia Wilcox, the company prides itself on using technology to completely overhaul an industry. Incorporate Massage is the first and only self-service, fully automated tech platform to provide massage events and programs to businesses, making it seamless for companies to schedule and pay for their appointments from anywhere.

As part of the TCIP Grant, participants were required to pitch to venture capitalists about how their technology will create local jobs. Figures released by the state indicate that out of the 130 businesses that applied for the grant, 48 were invited to pitch, and 27 were awarded grants of various amounts. The $100k granted to Incorporate Massage was the maximum first time applicants were eligible to receive.

“This is an incredible opportunity,” said Wilcox. “It was inspiring and challenging to pitch with so many talented people and promising businesses. I’m so excited to continue developing our technology, and what that will mean for our business and industry.”

According to Wilcox, Incorporate Massage continues to outpace its own expectations. The company expects to double again in 2018, adding an additional 200 massage therapy jobs, plus another 71 administrative jobs over the next five years—a growth rate that continues to amaze its founder.

“Sometimes it’s hard to believe how far we’ve come. But it’s also just as exciting to think that it’s just the start. We’re going to keep growing, innovating, and providing new opportunities here in Utah and across the country,” said Wilcox.

Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati, a leader in corporate massage and employee mental health support since 2010. Her high-growth B2B company provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)