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August 22, 2021 Amelia Wilcox

Zenovate Announces Name Change to Nivati

New Name Marks the Future of Employee Mental Health

SALT LAKE CITY, UTAH—August 23, 2021—Zenovate announced today that it has changed its name to Nivati to reflect its expanded scope. Over the past 12 months, Nivati has quickly become a leader in mental health for employers, and the new name reflects this exciting expansion.

“This new brand identity signifies our evolution and continued growth,” said Amelia Wilcox, Founder and CEO. “Nivati is a name that will allow us to scale, and we are thrilled about this next chapter of our journey.”

Nivati will continue to offer its signature employee counseling in 48 hours or less, and streaming videos for proactive care as it expands globally. Through teletherapy sessions with licensed counselors, Nivati extends the reach and depth of its programs to enhance employee wellbeing. Its platform makes mental health support easy for employees and employers alike.

“Our core values remain the same: make people happy, be the solution, and talk it out,” Wilcox states. “We have a rock-solid foundation with an incredible team and amazing customers, for which we are grateful, every day. These values have helped us get to where we are today.”

You can find our new app on Android (and coming soon, on iOS!) as “Nivati”. Please delete the Zenovate app from your phone and download the new Nivati app on your device today! As always, you can also access all our services on desktop.

Watch this video for more from Amelia Wilcox.

Zenovate becomes Nivati


About Nivati

Nivati (formerly Zenovate) is a technology company and a leader in employee mental health. Nivati’s platform provides the easiest way to understand and manage employee mental health. The app provides on-demand teletherapy and proactive care for employees, and real-time employee wellbeing data to companies.


Media Contact:

Nivati Marketing


[email protected]

Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati, a leader in corporate massage and employee mental health support since 2010. Her high-growth B2B company provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)