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June 5, 2019 Amelia Wilcox

Incorporate Massage Announces Acquisition of Selah Bodyworks

SALT LAKE CITY, May 15, 2019 /PRNewswire/ — Incorporate Massage, the fastest growing provider of corporate massage and wellness, is pleased to announce the acquisition of Selah Bodyworks, a leader in chair massage services across the Eastern United States. Financial details were not disclosed.

Headquartered in New York, New York, Selah Bodyworks was founded in 2009 and achieved success by building a team of excellent massage therapists to provide the best customer experience, which is a fundamental value that Incorporate Massage shares. This merger will allow Incorporate Massage to better serve its current and future clients by increasing the number of available therapists across multiple key markets.


Selah Bodyworks joins Incorporate Massage


“I truly could not be more excited to welcome the Selah team,” said Amelia Wilcox, CEO and founder of Incorporate Massage. “I’ve looked at multiple organizations over the last year as we’ve prepared to make a strategic acquisition, and Selah provides the perfect alignment with us in regards to culture, talent, and location. We are now positioned stronger than ever in our mission to bring the benefits of massage to workplaces across the country.”

Jose L Rosario Jr., CEO and founder of Selah Bodyworks, will remain in the newly merged organization, serving as a Sr. Corporate Services Specialist at Incorporate Massage.


“During this entire process, cultural alignment was always my top concern,” said Rosario. “After seeing how well aligned our two organizations are, I know we will continue to provide incredible experiences for our team of massage therapists and our clients. I look forward to growing the business together.”

Since closing funding in September 2018, Incorporate Massage has experienced high growth and received multiple accolades.This acquisition serves as another milestone in the organization’s growth.

For more information, please contact 800.556.2950 or email [email protected].

About Incorporate Massage
Incorporate Massage is the leader in corporate massage services. It provides the easiest and most convenient way to boost employee morale and decrease turnover.
With hundreds of certified, professional massage therapists working in more than 70 North American markets, Incorporate Massage helps companies reward employees, reduce worker injury, and improve the recruitment and retention of top talent.
The company’s wellness app–the first on-demand platform for corporate massage–allows businesses to instantly book a workplace massage service at their own convenience. Incorporate Massage provides onsite massage services to organizations such as Intel, Google, Apple, Verizon, LiveNation, and RedBull.


Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati, a leader in corporate massage and employee mental health support since 2010. Her high-growth B2B company provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)