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August 2, 2020 Amelia Wilcox

Attract Top Talent & Find the Right People for Your Company

As an HR professional, you know better than anyone how difficult it is to balance quality and quantity when recruiting top talent.

Let’s explore 4 key questions that smart HR leaders ask when they begin the hiring process.

hiring top talent

4 Keys to Hiring Top Talent


1. How Do I Develop a Recruiting Strategy?

Start with the basics by first understanding your company’s business model. How many people are you planning to hire? Determine how your team measures success:

  • Time-to-fill?
  • Retention?
  • Overall number of applicants?

Once you’ve nailed down some basics, your next step is to start online, since that’s where ninety percent of applicants begin their job search.

When it comes to attracting quality candidates, you want to cast the widest net possible, and then filter it down to your most desirable job seekers.

interview questions for top talent

2. Why Should I Customize My Job Listings?

First, create a career site if you don’t have one already. Secondly, start advertising your job openings on aggregators like, but keep in mind that to maximize the benefits of these recruiting mediums, you’ll have to create a job ad that caters to each site’s specific design.

Related: How This One Hiring Decision Changes a Company’s Culture

3. How Can I Highlight My Company’s Best Assets?

Top performers at your company are the single most under-utilized resource available. Not only should you ask them what drew them to your company in the first place (don’t skimp on the details), but you can also inquire about what keeps them around and motivates them to perform.

Related: How to Improve Employee Morale

It’s likely that what works for your best employees will strike a chord with future recruits as well. Market yourself by promoting these features of your workplace climate to draw job seekers that mirror your high-achieving individuals.

hiring top talent

4. How Do I Attract Top Talent for My Business?

The key to finding the right fit for your company is to start big, and then whittle your applicants down to the most desirable candidates. One of the most effective ways to do this is through screening questions.

Create strategic qualifiers that automatically rate and categorize your pool from greatest to least fit potential, and then select a handful of the highest scoring applicants to interview. You can add an extra layer of protection by conducting employee fit assessments to further reduce hiring risk. Your key interview questions for top talent will ensure you’re getting the right employee for your company

Related: Hiring Top Talent: 5 Best Interview Questions to Ask (And 3 to Avoid)

Bonus Tip: To attract top talent have an Employee Assistance Program

Being able to offer candidates 24/7 mental and physical health telecounseling, onsite or virtual services like massage, yoga and guided meditation is a great way to attain and retain top talent.

At Nivati we’re confident that we can beat your old EAP’s utilization, while providing better care for your team. So confident in fact, that we’ll match your EAP’s pricing for six months so you can try us out.

No risk, just reward. 800-556-2950


Editor’s note: This guest post from Applicant Pro spells out how to attract top talent while minimizing the potential for risk.

Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati, a leader in corporate massage and employee mental health support since 2010. Her high-growth B2B company provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)