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May 4, 2017 Amelia Wilcox

Trade Show Massages: 5 Tips to Present a Better Booth

Have you decided to use massage to draw more people into your booth at an upcoming trade show? Good! It’s a great way to help your business stand out!  In this article, we’ll give you five tips to make the most of chair massage for trade shows.

trade show massage

5 Keys to Winning with Trade Show Massages

1. Be prepared to book your trade show massage

First things first—you’ll need to book your event. When you make the call to set everything up, you’ll need to know a few things:

  • the date of the event
  • the time you’ll want massage therapists on site
  • how many massage therapists you’ll want on site

Before you request a certain amount of therapists, you’ll want to talk to the massage company about your booth space. Limited space is going to limit the number of massage therapists you can have. After the initial booking process, your massage company will be able to answer any questions you may have.

2. Define your goal for massage at the trade show

Because you’re investing in massage, you’ll want to make sure your marketing efforts at the trade show are both deliberate and targeted. You’ll need to answer the following questions:

  • Are we advertising a service or product?
  • What parts of our company culture are we trying to showcase?
  • Are we trying to increase exposure to our company, or do we want to gather leads?

Deciding what you’re advertising, how you want your business to be portrayed, and whether you’re going for exposure or lead gathering will really make a big difference in the decisions that you make. Your target will change the way you set up your booth, what promotional materials you’ll need, and how you advertise the massages.

For instance, you may want to use the fact that you’re offering massage to show that you’re a company focused on wellness or that you like to put your employees first. Combined with a fun t-shirt tagline or poster, your message will be clear and memorable.

Related: 4 Keys for Smooth Chair Massage Event Scheduling


trade show massage tips

3. Add some visual appeal to your trade show booth

When people see chair massage at your booth, they’re bound to be drawn to participate. But, you should still make an effort to make your booth more noticeable among all that will be going on at the tradeshow. Here’s a few ways you can do that:

  • Brightly colored signage with your branding will really help.
  • If you have power, good lighting can really help draw people in.
  • Have a few people on the edges of your booth talking to people as they walk past

Making a little extra effort on the visual side of your booth can make a huge difference in your attendee participation.

Related: What to Expect at Your First Chair Massage Event 

4. Decide on an easy way for people to wait at the trade show

One of the greatest benefits of offering massage at your trade show booth is that you’ll give tired attendees the chance to get off of their feet. And because massage is so popular, the line can get really long. To make things run as smoothly as possible, you’ll want to make the waiting easier.

You can provide a seating line for those waiting to receive a massage. If you decide to do this, it’s a great opportunity to talk to people about your business.

Another way to simplify the process is to have people sign up for slots. This would be a good way to collect information like phone number and email addresses. You can use them as leads later.

Use your goals to decide what approach you’re going to take at the trade show.


massages at a trade show


5. Create hype around your trade show massage

You can create hype before AND during the trade show! If the show has a specific hashtag, use it to announce you’ll be having massages at the event. You may even want to give away a slot or two! During the event, you can also build hype. You could have people share a photo on social media with a specific hashtag in order to receive a massage. The possibilities are endless.


Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati, a leader in corporate massage and employee mental health support since 2010. Her high-growth B2B company provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)