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August 11, 2020 Amelia Wilcox

How to Sell an Employee Assistance Program to Your CEO

If you want to bring an employee assistance program to your company, there’s one important person you’ll need to convince: your CEO. Let us help you sell an employee assistance program to your CEO.

And since they’re likely going to want to see all the benefits of workplace wellness initiatives, we’ve given you a little help.

Here are clear ways to clarify your wellness pitch to your CEO.

How to Sell an Employee Assistance Program to Your CEO:


How to Sell an Employee Assistance Program to Your CEO

An EAP is About More than Addiction Now

The standard menu of employee assistance programs has changed. It’s not just about addiction assistance. We’ve seen wellness programs that address addiction and sometimes even financial literacy. But the world at large has realized how much both mental and physical health is affected by our stress levels and personal lives.

With the onset of COVID the corporate wellness world has taken note of that as well. That means offering programs and services that address all areas of life that impacts not only employee health, but their families as well.

And as much as we’d love for everyone to have on site massage (IncorporateMassage’s flagship service) there’s far more to corporate wellness that is why we created Nivati.

Related: 6 Signs You’re a Workplace Wellness Expert


Employee Assistance Programs—Do you need one?

Employee Wellness Programs Should be Customizable

Your business isn’t a cookie-cutter company, so why should your employee wellness program be?

(Unless of course, you’re in the business of manufacturing cookie cutters. In which case: I and other cookie lovers thank you!)

Wellness programs shouldn’t be a one-size-fits-all deal. But in order to know what’s going to work best for your employees, you’ve got to do one thing first: Ask them what they want.

Are they interested in a 24/7 limitless stress and anxiety counseling, smoking cessation program, personal training sessions, on site and virtual guided yoga and meditation? Maybe an HSA or online wellness portal would be most useful.

The point is, you can create the perfect employee assistance program for your employees, but first you have to know what they want in a wellness program.

Related: Check List for Evaluating Your Employee Assistance Program


Employee Massage Services

Can’t Go All In? Try Smaller Office Wellness Perks

If a full-scale workplace wellness program isn’t in the company budget yet, consider offering smaller health-related perks. Here are some ideas:

  • Healthy snacks delivered regularly to the office or even mailed to your remote employees. This can eliminate the mid-day energy slump
  • Canine comfort, more and more, companies are letting their employees bring their dogs to work. Whether it’s limited to certain days of the week or you go full blown kennel mode, dogs can be a great addition to any office.
  • Paid leave, to provide employees with a better work-life balance, more companies are offering various forms of paid family-related leave, ranging from maternity and paternity leave to adoption, family and medical leave.
  • Consider on or offsite child care. Your remote employees are adjusting to work life balance, and would benefit from assistance with in home child care.

Finally if you are looking for a way to help your employees with 24/7 customizable, proven financial, mental and physical wellness counseling, plus guided meditation and virtual yoga give us a call. We’re confident if you have an existing EAP, we can beat its utilization, while providing better care for your team.

So confident in fact, that we’ll match your EAP’s pricing for six months so you can try us out.

No risk, just reward +1 (800) 556-2950


Amelia Wilcox

Amelia Wilcox is the Founder and CEO of Nivati, a leader in corporate massage and employee mental health support since 2010. Her high-growth B2B company provides employee stress management tools that arm businesses with actionable data and positive employee experiences to improve wellbeing, boost morale, and increase engagement.

Amelia has exponentially grown her company from a solo living-room service business to an international technology brand.

Recently listed as a Forty Under 40, Fast 50, Inc 5000 Twice awarded National Woman-Owned Small Business of the Year

Licenses, Certifications & Memberships
Licensed Massage Therapist since 2002
Member of American Massage Therapy Association
Served on Utah Worksite Wellness Council from 2012-2015

Attended Utah College of Massage Therapy
Educated in Nutrition and Exercise Physiology at the University of Utah

Massage Magazine (AMTA's publication)